Connections
Whether retail, corporate, or museum work the basic building blocks are the same (no matter how horrifying that may be to the different groups) - brand, audience, “product”, staff, and fiscal viability. The nature of these building blocks may be different and the emphasis changes, but fundamentally we need to get these blocks working together in a connected fashion if we are to enjoy meaningful success.
The basic challenges and questions are often the same as well - are we relevant? Do people care? Competition for audience resources - time, money, and passion (most often expressed through word-of-mouth) progressively increases every year. The need to understand and fit within a broader cultural context as well as the very specific cultural, social, perceptual contexts of the audience as they walk through the doors.